Magazine article USA TODAY

Winter Cleaning Power Preempts Spring Grime

Magazine article USA TODAY

Winter Cleaning Power Preempts Spring Grime

Article excerpt

Old man winter is coming down the home stretch, so why wait for spring to start cleaning--and revitalizing--your home. In other words, it's time to turn to The Caldrea Company, Minneapolis, Minn., which specializes in natural cleaning products and is devoted to making household chores more enjoyable.

With the philosophy that caring for your home is really an extension of caring for yourself, Caldrea has created aromatherapeutic cleaning products, allowing one to clean an entire home with a singular fragrance. Its latest line, the White Collection, is intended to bring the freshness of spring into the home and laundry and invoke thoughts of newly pressed linens and gleaming French china.

The two fragrances, Enlivening White Tea (with essential oils of spearmint and lemon and hints of white tea, jasmine, and rose) and Fresh White Clover (with essential oils of geranium, bergamot, citronella, and thyme), actually put you in the mood for cleaning. Among other items in the collection are the 16-ounce Counter Top Spray ($8), 16-ounce Dish Soap Liquid ($8), and 12-ounce Hand Lotion ($10).

If getting all the products in hand does not spur you to get the job done, Caldrea's founder, Monica Nassif, has written two books to inspire, stimulate, and cajole readers into focusing on these tasks as rejuvenating opportunities and revitalizing rituals. …

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