Magazine article Marketing

Marketing Mix: Pen Portrait - Paul Houlding, Isobel

Magazine article Marketing

Marketing Mix: Pen Portrait - Paul Houlding, Isobel

Article excerpt

Paul Houlding is a founding partner of ad agency isobel. Its clients include Wembley and Npower. All the agency's founding partners previously worked at Banks Hoggins O'Shea/FCB.

This week's sample is small staccato script that thrusts across the page. At first glance I found it somewhat illegible, but after a few moments I realised that, with a bit of working out, it could be read.

This writer favours clever, intricate connections, which include joining the dots on his 'i's to the next letter when it suits him, as in the word 'manic' on the sixth line down. This trait reflects excellent judgement.

His baseline is rather erratic. This points to unusual thinking patterns.

He is driven and empathetic - two traits that do not necessarily go hand in hand. But he seems to know what other people think and want.

There is a small but definite underlining to the signature. He knows just how and when to use status. …

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