Magazine article Marketing

2004 Marketer of the Year

Magazine article Marketing

2004 Marketer of the Year

Article excerpt

The Marketing Society Awards, now in their 17th year, were established to recognise and reward outstanding marketing achievement, champion excellent marketing practice and demonstrate the huge contribution that marketing makes to the bottom line.

One of the award categories is Marketer of the Year, an award that celebrates the success of one individual in driving a brand through great marketing.

Previous winners include Andrew Harrison, formerly director of marketing at Nestle and now managing director of Muller Dairy (UK), and his predecessor at Muller, Ken Wood, now group managing director, along with Camelot's chief executive, Dianne Thompson.

Members of The Marketing Soci-ety have nominated 20 marketers they believe could be deserving winners of the 2004 Marketer of the Year award, and below we feature profiles of those shortlisted.

For a second year, The Marketing Society is opening voting to readers of Marketing, and we invite you to vote for the individual you think has made the biggest success of marketing their brand.

E-mail your vote to topmarketer@haynet.com by April 30. The Marketing Society Awards dinner takes place at London's Grosvenor House on June 15.

PETER BAMFORD, CHIEF MARKETING OFFICER, VODAFONE

Bamford, responsible for all marketing and commercial activities, along with the UK and Ireland operations, has been a driving force behind initiatives such as Vodafone Live!, which has helped deliver the group's strongest organic growth in three years. The multimedia service, launched in October 2002, attracted one million customers in the UK alone by December 2003. Bamford is currently building a dedicated high-level marketing team for the run-up to Vodafone's 3G roll-out this year.

MANNY FONTENLA-NOVOA, CHIEF EXECUTIVE, THOMAS COOK

Fontenla-Novoa oversees the strategic direction and overall day-to-day management of Thomas Cook UK & Ireland. In the past 18 months, he has led a business transformation programme that has resulted in the company improving its financial performance by about pounds 90m. In his first year as chief executive, Thomas Cook has simplified the branding of its operations, achieved its best customer satisfaction levels and won several major industry awards.

PAUL GEDDES, MANAGING DIRECTOR OF RETAIL STRATEGY AND MARKETING

Royal Bank of Scotland RBS will be hoping Geddes, who joined the bank last week, brings the magic he worked at Argos with him. The retailer saw strong growth during his three-year tenure as its top marketer. In November, it reported first-half operating profit up by 27% to almost pounds 74m, with sales rising by 14% to nearly pounds 1.4bn, while its 'Zak and Pam' ad campaign scored the third-highest recall during 2003 in Marketing's Adwatch of the Year (Marketing, December 18 2003).

NICK BARLEY, DIRECTOR OF MARKETING, MICROSOFT UK

With more than 21 years' experience in the IT industry in the UK, Europe and the US, Barley is responsible for sales, marketing and services in each of Microsoft's UK business groups. Since joining the company in 2002, Barley has pursued the philosophy that IT firms must focus on the consumer benefits of technology. He has overseen work including the innovative Financial Times 'Business agility' campaign, in which Microsoft ads incorporated recent news headlines.

CHRIS MOSS, CHIEF EXECUTIVE, THE NUMBER

Having shaken up the airline industry at Virgin Atlantic and the mobile phone market with Orange, Moss set about applying his treatment to the hitherto mundane directory enquiries sector. The Number's iconic mustachioed runners have made its 118 118 service a clear leader, achieving 59% awareness, with 10% of those questioned for an Oftel poll saying they had used the service. Ironically, as a dyslexic who left school with no qualifications, Moss admits to being useless at remembering numbers.

ANGUS PORTER, CUSTOMER DIRECTOR, ABBEY

Having taken up his current post in July 2003, Porter hasn't even had his feet under his new desk for a year. …

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