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Atex Adds Mac Preference, Launches ColorFlow

Magazine article Editor & Publisher

Atex Adds Mac Preference, Launches ColorFlow

Article excerpt

Atex adds Mac Preference, launches ColorFlow

When Eastman Kodak announced in 1990 that IBM would become a marketing and technology partner, it seemed Atex Inc. might develop solely for IBM-based products, leaving behind DEC, Sun and Apple platforms. Any Macintoshes would be reserved for design and color products.

A year later, IBM and Apple formed their own highly publicized joint venture, sharing technology and cooperating on common product development goals. The world changed, and only days after IBM and Apple announced they had finalized their technology alliance, Atex demonstrated Preference for the Macintosh at the IFRA 91 newspaper technology exposition in Amsterdam.

Atex's PC Preference product, developed several years ago to meet demand for systems using industry-standard hardware, allows an IBM PS/2 or compatible machine to emulate an Atex terminal.

The Macintosh now has the same capabilities as Atex's Preference for Windows 3.0 and Preference for X Windows (for terminals hooked into Unix systems). Users can open windows into an Atex Applications Server network and operate in the full Atex environment. Multiple Atex editor sessions can be run in separate windows, allowing a user to view a queue directory in one window and a story or ad in another. Use of resizable and movable windows permits access to the Atex system and running of third-party applications.

Atex said Preference for the Macintosh would be of use to users of its Mac-based Renaissance publication design product and "can be incorporated into some components" of the recently introduced ColorFlow product line.

Though ColorFlow's "basic product is [Kodak] Prophecy," said an Atex spokesman, its added value lies in its integration with Atex systems and the addition of automatic trapping. "In fact, Atex was instrumental in the early development of Prophecy," he added.

IFRA marked the unveiling of the ColorFlow series of modular products for either standalone operation or as an integrated "total system solution" to function with Atex pagination products. ColorFlow products support such industry standards as the TIFF digital image format, Post-Script language, the Open Prepress Interface (OPI) and the Publishing Interchange Language (PIL). …

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