Magazine article Marketing

Marketing Mix: Pen Portrait - Jenny Ashmore, Procter & Gamble

Magazine article Marketing

Marketing Mix: Pen Portrait - Jenny Ashmore, Procter & Gamble

Article excerpt

Jenny Ashmore is associate marketing director of babycare and familycare at Procter & Gamble. She has previously worked as brand manager on Pampers, helpling it reassert its market leadership in the sector.

This woman is astute, creative and communicative - so, in other words, she talks a lot.

This speedy and legible script contains a number of interesting and clever connections - note the way the middle horizontal stroke of her Greek 'e' and her 'i' dot are used as a link to the following letter. This reflects the way her mind forges links, such as how to make things work . She is certainly a bright lady.

The middle zone of her writing - letters such as 'a', 'o', 'm' and 'u' - is dominant when compared with upper - 'h' and 'l' - and lower -'g' and 'y'- zone letters. Such a dominance reveals her to be essentially self-reliant, strong-willed and practical. What she proposes will work.

This writing sample's placement in the middle of the paper points to her being very visual. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.