Magazine article Soldiers Magazine

Fun and Games from MWR

Magazine article Soldiers Magazine

Fun and Games from MWR

Article excerpt

WHEN trends change, Morale, Welfare and Recreation delivers the "new and improved" to its military market. And when MWR managers want to build business, they look to the MWR's Events Division for promotional packages that will draw customers.

"We look at social trends and the Army's changing population to create cutting-edge promotions that appeal

Soldiers and their families," said Coleen Amstein, director of the Events Division for the Community and Family Support Center--Business Programs.

Bowling, golf and club managers throughout the Army are taking advantage of promotional packages funded by the Department of the Army this year. Events range from the Lucky Bucket Sweepstakes, which is back for the second year by popular demand, to Nickelodeon-themed birthday parties.

Promotion packages include all point-of-sale materials and a how-to manual that steers managers from the beginning to end of each event. Even the prizes are included.

"Planning a promotion includes researching ideas, coordination, design work, selecting prizes and procuring all the materials," Amstein said. "It's very labor intensive, and that makes these centrally-packaged promotions affordable for the installation. There's really no cost other than the implementation and a minimal amount of labor."

Money made goes back into MWR programs at the installations where it's earned. This year's events include:

Parties

Army Bowling Centers will offer Nickelodeon-style birthday parties for children. The marketing package includes Nickelodeon-themed party goods and favors, and a guide to hosting the parties.

Adult parties are a new addition, and are offered by more than 130 bowling centers, club facilities and golf courses. Each facility has a party kit with party ideas, decorating tips and resources for supplies and decorations. …

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