Magazine article New Zealand Management

More Sociable Than Green?

Magazine article New Zealand Management

More Sociable Than Green?

Article excerpt

Businesses in New Zealand are reasonably active on the recycling front and half of them at least consider the environmental impact of their products, processes or services--but social or community-based projects seem to be more their thing.

Findings from the first part of a longitudinal study on the sustainability practices of New Zealand businesses carried out by the University of Waikato and the Sustainable Business Network show not only what various companies are doing but what's driving them to do it--or preventing them from doing more.

Of the 811 firms that responded to the survey, 56 percent have a recycling programme but only 10 have produced a public environment or sustainability report; nearly one quarter have environmental management systems. Just over half think environmental management issues will become more or much more important to their business over the next five years.

The personal beliefs and value systems of managers emerged as a more significant prompt to action than any external forces--and of the latter customers were more influential than either local or central government. …

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