Magazine article International Trade Forum

New Awards to Recognize Excellence in Trade Promotion

Magazine article International Trade Forum

New Awards to Recognize Excellence in Trade Promotion

Article excerpt

The first World TPO Awards--newly established international awards to recognize excellence in national trade promotion--will be presented at the 5th World Conference of Trade Promotion Organizations in Malta on 1-2 October 2004. National trade promotion organizations (TPOs) are eligible for the awards and their representatives will also select the winners.

The awards focus on tangible changes and verifiable achievements of TPOs in 2002 and 2003, the two years preceding the World Conference of TPOs.

The major objectives of this competition are to:

* recognize achievement and reward success of TPOs;

* stimulate active networking and the sharing of 'best practice' among TPOs;

* encourage innovative approaches and initiatives by TPOs.

Awards will be presented to the winners of each of the following categories:

* Best TPO from a Least Developed Country (LDC)

* Best TPO from a Small Country

* Best TPO from a Developing Country

* Best TPO from a Transition Economy

* Best TPO from a Developed Country

* Best of the Best' TPO: Best TPO (chosen from the winners of the above five categories).

The winners will be selected by an Adjudicating Panel of eight distinguished TPO panellists, including a balanced mix of representatives from different regions and from developing and developed countries. ITC's Executive Director will be Chairman of the Panel (as a non-voting member).

TPO achievements in a number of fields will be recognized, including:

* new TPO services and products; client focus and client relations management;

* innovative processes and delivery methods;

* contribution to business advocacy;

* efforts to ensure sustainability of TPO services, through revenue generation;

* enhancement of the export capacity and/ or performance of local industries;

* human resource development within the TPO;

* performance measurement and monitoring;

* leverage of information technology to further TPO objectives;

* other areas of achievement considered by the TPO to merit recognition.

The major benefits of participating in the World TPO Awards include recognition by peers and using the event for public relations purposes in the TPO's home country.

Winners will be entitled to use the World TPO Awards logo on their corporate communications and will be featured prominently on the TPONet web site (http://www. …

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