Magazine article Marketing

Marketing Mix: We'll Call You - Mates

Magazine article Marketing

Marketing Mix: We'll Call You - Mates

Article excerpt

We called Mates to find out how far it would go to help us get a little something for the weekend

Mates Hello, this is Amy speaking.

Mktg Is that the helpline for Mates condoms?

Mates Yes, it is.

Mktg I'm slightly embarrassed about this, but I've written down some questions.

Mates (suspiciously) About our products?

Mktg Yes. I've just turned 16 and am wondering where I can buy, err, some condoms.

Mates Well, all chemists sell them. And supermarkets such as Tesco.

Mktg And what types are on sale?

Mates There's Original, there's Conform - which is a tighter fit - or there are coloured ones.

Mktg I'm concerned that there's still some stigma attached to buying condoms. Is there any way to make it less embarrassing?

Mates (laughs) Err, well, I wouldn't know. But if you went to the supermarket and were buying other products, you could hide them among your other shopping on the conveyor belt.

Mktg And can you buy Mates condoms online?

Mates Not that I know of.

Mktg Are there any slang terms that I can use that make it less embarrassing when buying them - sheath or French letters? …

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