Magazine article Newsweek

Good News for Reptiles

Magazine article Newsweek

Good News for Reptiles

Article excerpt

Byline: Linda Stern

Ask Gordon Vadis how business is and he'll tell you, of course, "It's "hopping." His firm, the Bug Company of Ham Lake, Minn., ships roughly 2.5 million crickets a week to pet stores, which sell them as bait and as food for lizards. The Bug Company's business has more than doubled in a year, not so much because reptile pets are popular (though they are) but because he created a new Bug Box, which keeps 25 crickets fed and alive for a week, and which pet-store owners can put up on shelves and customers can take home. "It eliminates the ick factor" of old cricket marketing, he says. In that bygone era, pet-shop workers had to scoop, count and bag crickets out of a cage. Customers then had to bring home a plastic bag they hoped didn't break on the car seat next to them. "Mom, there's a creature crawling up Billy's arm and he's wigging out! Cool!" Vadis isn't the only bug seller who's adopted containerized shipping. …

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