Magazine article Marketing

Marketing Mix: We'll Call You - Norwich Union

Magazine article Marketing

Marketing Mix: We'll Call You - Norwich Union

Article excerpt

The ad says 'quote me happy'. We contacted Norwich Union to see whether it really could.

Norwich Union Hello, Norwich Union Direct, you're speaking to Anne this morning. How can I help you?

Mktg Can you quote me happy for my house insurance, please?

Norwich Union Certainly, sir. Can I have your postcode?

Mktg Oh, yes. (relays house details)

Norwich Union When would you want the insurance to start? And what for - buildings and contents?

Mktg You don't sound very happy. I thought you'd err ...

Norwich Union No, I'm really not very happy this morning. So if you just bear with me.

Mktg (dejectedly) OK.

Norwich Union (laughs) I do apologise. (Coughs awkwardly then carries on taking my details down for the quote) Is it just contents that you're looking for?

Mktg No, buildings as well.

Norwich Union You see, we wouldn't insure the building your flat is in. We'd only insure the contents.

Mktg Right. Why's that?

Norwich Union It's just company policy that we don't provide buildings insurance for flats. It's supposed to be done under the person that owns the building. Let's see what we've got for you, Ben, and take it from there (runs through details of cover). …

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