Magazine article Marketing

PBA Lawsuit Begins

Magazine article Marketing

PBA Lawsuit Begins

Article excerpt

Typesetting Facilities Limited (TFL), the firm which bought telemarketer PBA in July, was accused this week of holding marketing data unlawfully acquired by PBA before it went into receivership.

DunsMarketing, the list rental arm of credit reference giant Dun & Bradstreet, made the allegation at a High Court hearing. It is suing TFL for buying data from PBA's receiver which DunsMarketing says it rented to PBA for one-time use only. This data -- details on a large number of UK companies -- was never returned, it claimed.

Opening the case, DunsMarketing also alleged that PBA breached copyright on a number of other companies' lists and that it used covers to build up much of its own database.

PBA's ad agency, David Priestley Advertising and computer bureau Associated Information Systems (which shared a director with PBA) were used to obtain rented data and pass it on to PBA for permanent use, it claimed.

Mark Scanlon, managing director of the new, TFL-owned PBA Marketing and financial controller of the old PBA, denied any similarity between PBA Marketing's database and that owned by DunsMarketing. …

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