Magazine article Marketing

Marketing Mix: We'll Call You - Jaffa Cakes

Magazine article Marketing

Marketing Mix: We'll Call You - Jaffa Cakes

Article excerpt

My name is Mix, I'm a Jaffaholic and I need help. Will McVitie's Careline live up to its name?

Jaffa Cakes Good afternoon, McVitie's Careline, can I help you?

Mktg Hi there, I saw this Jaffaholics Anonymous number on the packet and I thought I'd give it a try because I just love Jaffa Cakes.

Jaffa Cakes Oh right, yes.

Mktg Also, I thought I'd ask a couple of questions about Jaffa Cakes. I was wondering if you could help me.

Jaffa Cakes Yes, what is it?

Mktg How do you get all those orangey bits into the Jaffa Cakes? It's amazing.

Jaffa Cakes I think its, er, it's sort of like you've got the cake, then the orange bits, then choc covered over. I think. I've never actually seen the process to be honest.

Mktg Do they put something in it to make you unable to stop eating them?

Jaffa Cakes (laughs) I don't think so, no. It's just that it's a really nice product and once you taste it you just can't stop.

Mktg Has it got something in it that's the same as in Pringles? Because it does that same 'Once you pop you can't stop' thing, doesn't it?

Jaffa Cakes Oh right.

Mktg Have they got the same ingredients so that you can't stop eating them? …

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