Magazine article Information Today

Googling Along

Magazine article Information Today

Googling Along

Article excerpt

It seems impossible to have a month go by without some news from Google. The search giant recently modified and enhanced its home page and results pages, added personalization features and Web alerts, and, most significantly, launched a free e-mail service.

Google Personalized Web Search and Google Web Alerts, both debuting on Google Labs, are designed to let searchers specify what interests them and receive customized results. Google Personalized Web Search uses preferences to deliver results. Searchers can control their level of personalization using a slider and see the results change dynamically as the level changes.

Google Web Alerts provides automatic updates for Web users. After specifying keywords they want to track, users can receive daily or weekly e-mails with links to new Web page results plus top Google News stories that are related to each query. Users can still choose to receive only News Alerts. In addition, Google News now features images in search results and displays thumbnail images of photos that relate to news stories. …

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