Magazine article Marketing

Nokia's 'Affordable' Widescreen TV

Magazine article Marketing

Nokia's 'Affordable' Widescreen TV

Article excerpt

Finnish electronics company Nokia has launched what it claims is the UK's first "affordable" cinemastyle widescreen television.

Nokia -- Europe's third largest name in TV behind Philips and Thomson -- has priced its flagship widescreen set at 2650 pounds under its Salora sub-brand.

That undercuts the Philips product, the first on the market, by almost 1000 pounds.

And early next year it will launch a range of Nokia-branded widescreen televisions with prices as low as 1000 pounds for a 28-inch model. Those are on a par with the prices for upmarket traditional "square" televisions.

More realistic pricing will make the fledgling widescreen sector worth 30m pounds next year, Nokia claims, and 100m pounds by 1995.

"These set should bring widescreen away from being a technical 'masterpiece'," says Nokia marketing director David Silver.

Silver says Philips has not really launched widescreen TV with its 3500 pounds set -- it has "shown" it. …

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