Magazine article University Business

Coming and Going through the Campus Front Door: The Value of a Showcase Hotel Goes beyond Room-Nights

Magazine article University Business

Coming and Going through the Campus Front Door: The Value of a Showcase Hotel Goes beyond Room-Nights

Article excerpt

If the still-growing trend of refurbishing premier campus hotel properties continues, travel just might get some of its luster back.

At the very least, the affiliated colleges and universities can expect payback that by most measures outweighs a campus hotel's actual financial contribution--though the bottom line is generally healthy as well. "We do see The Carolina Inn as playing a significant part of the university's overall image," says The Carolina Inn's Creston Woods, General Manager, "which we hope positively impacts the university, our guests and the community. It's essential that The Carolina Inn present a powerful image as the 'front door' to the school for all visitors and residents.

"And we frequently provide the visitor's last impression when they leave the campus," he adds.

His view of the critical importance of the Inn's image is shared by his University of North Carolina (UNC) colleagues and partners. "The Carolina Inn contributes to what people think of when they think of Chapel Hill," notes Carolyn Elfland, UNC Associate Vice Chancellor of Campus Services. "It's situated on a very prominent corner and has value that extends beyond just the first-class hotel services it provides. …

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