Magazine article American Forests

Actress Aids Wildfire Efforts

Magazine article American Forests

Actress Aids Wildfire Efforts

Article excerpt

When more than 500,000 acres of California forest burned last year, AMERICAN FORESTS created California Wildfire ReLeaf to help begin the restoration process. The wildfires killed 20 people, displaced more than 2,000, and devastated the area's forests, and the response to AMERICAN FORESTS' call for help was overwhelming.

[ILLUSTRATION OMITTED]

[ILLUSTRATION OMITTED]

Contributions poured in from individuals and from corporations, including Hewlett Packard, Earthbound Farm, Tree of Life, Pacific Bell Pioneers, Working Assets, Plum Foundation, Starbucks, Tetra Pak, and American Honda, among others. But it was one particular new partnership--one that brought together a box office superstar and a popular fashion magazine--that became one of the most innovative efforts for restoration, and a first for AMERICAN FORESTS.

Marie Claire magazine, which boasts more than 54,000 readers nationwide, heard about California Wildfire ReLeaf a few days after the campaign began. The magazine was so moved by the challenge to help regreen southern California that it put forth a two-pronged effort.

First, the March issue of Marie Claire featured an article on actress and California resident Sarah Michelle Gellar and her work with wildfire victims in burned neighborhoods. Second, the magazine advertised a limited edition cubic zirconia butterfly necklace, with the proceeds benefiting California Wildfire ReLeaf. Gellar agreed to model the necklace in the ad. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.