Magazine article Marketing

FMCG Forum: FMCG Elite to Gather at the Grove

Magazine article Marketing

FMCG Forum: FMCG Elite to Gather at the Grove

Article excerpt

Luminaries from the FMCG sector are invited to mix with their peers at a new two-day event set up by Marketing

A rare chance to discuss critical issues away from pressures of the work environment is being offered free of charge to senior marketers at Marketing's first FMCG Forum this summer.

'The two-day forum provides marketers with an invaluable and unprecedented opportunity to mix with their industry peers and address the key issues in FMCG marketing today,' says Marketing editor Craig Smith.

The event takes place from Wednesday 7 July to Friday 9 July in the luxurious surroundings of The Grove, a five-star country estate hotel in Hertfordshire.

Although just 40 minutes from central London and minutes from the M25, The Grove boasts 300 acres of gardens, lawns, as well as woodland walks and an extensive spa.

Conference sessions, workshops and meetings are tailored to delegates' requirements, while leading marketing services suppliers will be on-hand.

Marketing is pleased to announce that William Hague MP will be present at the forum as an after-dinner speaker. Before entering parliament, where he was leader of the Conservative Party between 1997 and 2001, Hague worked for Shell UK and McKinsey & Co.

On the agenda

Others speakers include Death Cigarettes creator BJ Cunningham. He argues that companies, like people, are strong if they perceive themselves in the same way as others perceive them and in the manner they wish to be perceived.

Cunningham and Hague will be joined by Diageo global brand innovation group director Steve Wilson, Muller Dairy managing director Andrew Harrison, Coca-Cola GB marketing director Julia Goldin and Eureka Inventing UK and US chief executive Doug Hall. They will set the tone for the forum in an opening plenary session, where key issues affecting the industry will be discussed.

Attendance of this exclusive event is limited to the first 50 delegates to respond. You are eligible to attend free of charge if you are a senior client marketer with a minimum purchasing responsibility of pounds 1m a year.

Demand for places will be high, so marketers are advised to apply without delay.

Delegates can choose the workshops they wish to attend. These are limited to 20 places to allow for practical discussions, and are allocated on a first-come-first-served basis.

Workshop topics include a focus on food promotion and children, particularly pertinent as the obesity debate gathers pace. A leading food and drink marketer will offer practical tips on how to communicate responsibly to young consumers while staying competitive. …

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