Magazine article Marketing

Marketing Mix: We'll Call You - Innocent Drinks

Magazine article Marketing

Marketing Mix: We'll Call You - Innocent Drinks

Article excerpt

We rang Innocent to find out whether its banana phone was fruity enough to relieve our boredom

Innocent Good afternoon, Innocent banana phone.

Mktg I've just had an Innocent smoothie and it says if you're bored to give you a call. I just wondered what people use this line for?

Innocent Well, it's the general line. People can find out where to buy a smoothie or we help stockists who want to sell our smoothies. But we also get lots of kids phoning up to say they're being kidnapped.

Mktg What do you do then?

Innocent That's a tough one. I talk them through it and give them advice on how to escape.

Mktg Almost like a counselling line?

Innocent Yes, we can give advice, but we're a chatline, rather than a helpline.

Mktg Do you have stories for people who are bored?

Innocent If you tell me what kind of story you want to hear, maybe I could think of one.

Mktg How about telling me what goes on in your office.

Innocent Well, I've only been here two weeks. I'm temping.

Mktg Is it a cool company? I've seen pictures of your MD. He looks cool - and fit. Is he single?

Innocent Richard? No, he's getting married this year.

Mktg My friend gets annoyed because there's never any Innocent left in his supermarket. …

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