Magazine article Marketing

Careers: Brand Manager of the Week - Brendan Moffet, Brand Manager, Emap Performance

Magazine article Marketing

Careers: Brand Manager of the Week - Brendan Moffet, Brand Manager, Emap Performance

Article excerpt

Why did you get into marketing?

I used to get into trouble for putting posters and flyers up at school, but enjoyed the buzz around publicity.

What would be your dream job?

Communications director for Real Madrid.

What is your favourite marketing campaign?

The Economist's. It is consistent, smart and doesn't try too hard.

What is your favourite cliche?

It's not a level playing field. Particularly good when used by football managers.

Do you have hidden talents?

I hold the record for the most balls lost (ever) on a British championship golf course.

Who do you admire most?

I really rate Michael O'Leary, chief executive of Ryanair. He's turned the market upside down by doing things his way and created something that's good for consumers. He's also a bit mad.

What's your favourite song?

Annie's Song by John Denver (the Sheffield United Version).

What's your best work freebie? …

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