Magazine article Black Enterprise

A Market of One

Magazine article Black Enterprise

A Market of One

Article excerpt

Q

I have two great ideas, but I lack the knowledge to see them manifested. I wrote a book. Also, I have an idea for a magazine, I am in college majoring in communications; my previous major was nursing. My book is about my experiences in nursing. The magazine is geared toward a specific market of women. I believe deep in my heart that they will be a success! I am confident God is on my side. However, I don't know the first thing to do. I would really appreciate it if you could tell me where to begin,

--E. Barbee

Chicago

A

I strongly suggest that you buy and read Drive a Modest Car & 16 Other Keys to Small Business Success by Ralph Warner (Nolo Press; $24.99). Pay particular attention to "Chapter 4: Understand How You Hake a Profit" and "Chapter 8: Target Your Customers." It's not enough that you believe in your ideas, You have to demonstrate that there are thousands of other people who share that belief and are willing to buy your book or subscribe to your magazine. …

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