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L.A. Times Transmits Eastern Edition; May Expand Moscow Edition

Magazine article Editor & Publisher

L.A. Times Transmits Eastern Edition; May Expand Moscow Edition

Article excerpt

Already faxing a special edition to Moscow via satellite for about two years, the Los Angeles Times has adopted satellite page transmission for its Eastern U.S. edition.

For the Eastern edition, the Times established a separate desk under the direction of executive editor Paul Whitefield, who had headed the paper's PM Final and worked on the foreign desk.

Maxwell Ad/Sat Inc., which for years has delivered ads by satellite to the Times, is providing the similar facsimile service to produce the new Eastern edition -- a 24-page newspaper in two sections that replaces copies of the entire Times formerly air-freighted to New York and Washington, D.C.

After receiving made-up pages from the Times, Ad/Sat's Los Angeles Technical Operations Center transmits them via satellite to a Manassas, Va., printer, where page negatives for platemaking are out-put on high-resolution facsimile recorders.

Remote production of 2,000 copies of an Eastern edition was reported to be less expensive than shipment of the local coipes drawn from print regular press runs in California.

Ad/Sat general manager David B. Fisher calls page transmission for remote printing "a perfect fit" with his company's existing space reservation and ad distribution services, which now handle advertising both as camera-ready material and as PostScript files. …

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