Magazine article Editor & Publisher

Fax Papers Catching on with Business Leaders: Hartford Colorant; Tomorrow's Local Business News Today

Magazine article Editor & Publisher

Fax Papers Catching on with Business Leaders: Hartford Colorant; Tomorrow's Local Business News Today

Article excerpt

HARTFORD COURANT: Tomorrow's Local Business News Today

The Courant publishes its Fax-Paper every business day, Monday through Friday. We launched it in April of 1989. There is an introductory subscription rate of $99 a quarter and a subscription rate of $600 a year. It comes off the subscriber's fax machine by 4:30 p.m. every day.

It's one legal-size page of copy in a two column-format. Half to two-thirds of the first column is local and regional business news. There is a trends-and-outlook section written by a group of local business economists and market experts who take turns writing the material. This feature is exclusive in the FaxPaper.

The paper previews general news content and editorial opinions that will appear . . . the next day. We may even run the editorial cartoon when it has a strong message.

The paper is put together in the business news department and the original is faxed to SNET Southern New England Telephone. …

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