Magazine article Editor & Publisher

St. Paul Pioneer Press: Tomorrow's News and Selected Stocks; Fax Papers Catching on with Business Leaders

Magazine article Editor & Publisher

St. Paul Pioneer Press: Tomorrow's News and Selected Stocks; Fax Papers Catching on with Business Leaders

Article excerpt

Two people in our editorial department had the idea that we could start a fax paper. Since it didn't take a lot of resources we thought we would give it a try. We started it in early 1991.

Newsfax is compiled at about 3:00 in the afternoon by a regular editorial staff person. It includes local and regional business news, plus some significant national news.

It also carries the high, close, and change for 15 stocks, from any one of the major stock exchanges that the subscriber has selected. Subscribers can make changes in their selections at any time. The Pioneer Press developed the software to merge selected stock results with the fax paper.

Subscribers like the service. They get it on their office fax between 4:15 and 4:30 p.m. before they head for home. It gives them closing prices on the stocks most important to them and the business news that will appear in tomorrow morning's paper.

We developed the prospect lists with in-paper ads and direct mail. …

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