Magazine article Marketing

Careers: Brand Manager of the Week - Sam Hobcraft Marketing Manager, Ladbrokes eGaming

Magazine article Marketing

Careers: Brand Manager of the Week - Sam Hobcraft Marketing Manager, Ladbrokes eGaming

Article excerpt

Why did you get into marketing? I was a professional golfer for a year, but then decided to keep that as a hobby and switched to work in sports marketing.

What would be your dream job? An internet business that allows me to be anywhere in the world.

You are on a desert island with one person from the marketing industry. Who is it? Richard Branson. I think anyone could learn a lot from him.

What is your favourite campaign/slogan? The John Smith's 'No nonsense' campaign. It's simple and makes me laugh.

What is your favourite cliche? Smile. It makes people wonder.

What was your parents' best advice? Regret things you do, not things you don't.

Do you have any hidden talents? I make a mean Thai green curry

Who do you admire most? Professional sportsmen/women. I know how dedicated they need to be to reach the top.

What are your best and worst freebies? …

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