Magazine article ADWEEK

@Radical Print Unit Taps Ash

Magazine article ADWEEK

@Radical Print Unit Taps Ash

Article excerpt

NEW YORK Michael Ash dropped out of Adelphi University, where he was studying communications and physical education, to lake a shot at becoming a major-league baseball player.

He didn't make it, but it was through baseball that Ash discovered the field that did become his career. He started representing a teammate on his college baseball team who was a photographer. It's what he's done ever since on a career path that has now led him to @radical.media, where he was recently named director of the production company's new print division.

"I knew of these guys. I knew they were major players on their side of the business," Asia said of @radical co-proprietors Jon Kamen and Frank Scherma. "From all the things I'd heard about how they ran their company, I thought, 'That's how I see myself, as an agent playing straight up in the business.'"

Kamen said the print division diversifies a shop that already has a music division and often works on TV and feature films, in addition to TV spots. …

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