Magazine article Marketing

DMA Fills 100,000 Pounds Sterling Post

Magazine article Marketing

DMA Fills 100,000 Pounds Sterling Post

Article excerpt

The Direct Marketing Association -- the new trade body intended to give a stronger voice to all areas of the industry -- has ended weeks of speculation by announcing its chief executive.

Richard Genochio, most recently general manager of public and Government affairs at Texaco in London, will take up the position from March 1. His appointment to the 100,000 [pounds] post is in line with the organisation's stated aim of recruiting someone from outside the industry for its top job.

Genochio spent ten years with BP -- as manager of BP International's EC relations, and vice-president of BP North America.

Genochio's role as head of DMA (UK) will be manifold: as well as promoting direct marketing in general, the organisation will work on issues such as the relaxation of the postal monopoly in the UK and self-regulation. But of most pressing concern is the EC's draft directive on data protection, which recommends draconian legislation on all areas of direct marketing.

He began his career working at the Department of Trade and Industry, dealing with North Sea oil and gas policy and, later, joining the European Commission's Energy Department. …

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