Magazine article Marketing


Magazine article Marketing


Article excerpt

Samuel Solley takes the hassle out of finding the right product or service - you ask the question, he'll provide the answer


Q: We're sponsoring an outdoor sporting event in the autumn and would like to give our guests branded jackets to use during the event and then take home as mementos of the day. Can you recommend a supplier?

A: You probably want something durable and good-quality, probably waterproof with a fleece lining. Try M5 Textiles (01278 795 255) or T Shirt & Sons (01373 301 645). Both have extensive experience in high-quality branded clothing.

Prices vary, so have an idea of your unit cost at the outset. This sort of job can be turned around fairly quickly, but if you can give three or four weeks' notice, so much the better.


Q: Can you suggest a company that could advise us about fax broadcasting?

A: Fax broadcasting, or bulk faxing, is enjoying renewed popularity because it is a fast, cost-effective way to contact thousands of prospects. Proponents say it is particularly successful in promotions with a strong price message, especially if you use a high-impact headline with limited graphics.

Fax broadcasting is regulated in the UK, so pick a reputable company such as Des Computer Services (01932 231 590) or Team Telecom (0870 776 6632). …

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