Magazine article Management Today

Brain Food: Decisions - David Richards - Prodrive - Chairman of the International Motorsport and Auto Group

Magazine article Management Today

Brain Food: Decisions - David Richards - Prodrive - Chairman of the International Motorsport and Auto Group

Article excerpt

MY BEST...

I was racing with Ford when I won the World Rally Championship in 1981. It was the first time I'd won it, and the conventional thing to do would have been to carry on rallying and make hay out of the win for the next few years.

Instead, I decided to leave rallying and set up a motorsport consultancy, which eventually became Prodrive. When you are rallying, you travel all the time and you fly almost non-stop. I had a young family and I felt it was about time I looked at things differently. Also, rallying can be very constraining. I'd done it for a number of years and I didn't want to keep repeating it over and over. I'd decided earlier that year that I'd stop competing, but then when I won the WRC it was tempting to stay on and make the most of it.

However, I stuck with my decision and I have absolutely no regrets. Prodrive had a turnover of pounds 125 million in 2003. It was a big risk and there are times when I look back and think: how on earth did we manage. But it was worth it.

MY WORST.. …

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