Magazine article Art Business News

'Big Apple Fest' Promises Fruitful Summer/fall

Magazine article Art Business News

'Big Apple Fest' Promises Fruitful Summer/fall

Article excerpt

NEW YORK--A lively crowd clustered in Plaid, a New York bar, for the June 16 kickoff reception promoting "Big Apple Fest," a public-art initiative that aims to seed New York City's public spaces with hundreds of 4-foot-tall apple art sculptures and other artworks from Aug. 15 to Oct. 15.

Apple martinis and, of course, polished McIntosh apples were available for attendees, who had come to celebrate the start of the event, as well as witness the unveiling of two core apple designs: one Statue-of-Liberty-themed fruit by artist Debbie Brooks and another by artist Charles Fazzino. Jonathan Tisch, chairman of NYC & Company, attended the kickoff as a co-host, and was flanked by pop artists Fazzino, Marco and Brooks, as well as fashion designer Nicole Miller and New York Giants player Tiki Barber. Festivities culminated with general mingling and a bluesy band.

Officially announced on NBC's "Today Show" on June 10, Big Apple Fest is a collaborative effort between private organizers, the City of New York and NYC & Company. It seeks to promote New York City and raise funds for charities, such as City Harvest, the Police Athletic League and the NYC & Company Foundation.

"This will be a springboard to creating exciting arts programs in future years," says Jonathan Clay, the Big Apple Fest's co-founder and managing director. Other event developers include veteran curator and gallerist Renee Riccardo, who has been appointed Big Apple Fest curator, Noguchi Museum director Jenny Dixon and artist Ned Smyth, both of whom will assist Riccardo on the Big Apple Fest fine-art committee. …

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