Magazine article Marketing

Careers: Brand Manager of the Week - Alison Coates, Senior Brand Manager, Vivid Imaginations

Magazine article Marketing

Careers: Brand Manager of the Week - Alison Coates, Senior Brand Manager, Vivid Imaginations

Article excerpt

Why did you get into marketing?

I was in sales previously, but wanted to spend more time working with product and less time in motorway traffic jams.

You are on a desert island with one person from the marketing industry.

Who is it?

Simon Cowell. He is a man who has become his own brand, and must have some incredible stories to tell.

What's your favourite cliche?
It's only money, you can't take it with you.
Do you have any hidden talents?
Interior decorating on a small budget.
What is your favourite song?
Car Wash by Rose Royce- the 70s disco thing still does it for me.
What's your dream holiday destination?
Mexico. But Dorset isn't bad if the sun is out.
Who do you admire the most?
Anybody who manages to achieve the work/life balance.
What has been your worst freebie?
The worst freebies are the constant stream of 'innovative' gifts that
try to persuade me to take an interest in new companies. … 
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