Magazine article Black Enterprise

Man with the Golden Touch: From Creating Album Covers to Producing Commercial Ads, a St. Louis Designer's Skills Are in Demand

Magazine article Black Enterprise

Man with the Golden Touch: From Creating Album Covers to Producing Commercial Ads, a St. Louis Designer's Skills Are in Demand

Article excerpt

Darrick Lee Warfield is honing his natural talents into a leading creative service company within the urban music industry. Goldfinger C.S. a three-employee, Atlanta-based firm with revenues of $300,000 in 2003 and a projected gross of $500,000 in 2004, provides a long list of innovative design services, including album covers, Websites, logos, and advertisements. Now in its fourth year, Goldfinger--named for Warfield's infatuation with the classic James Bond film--has completed projects for, among others, McDonald's, HBO, and Coca-Cola and conceptualized designs for entertainers such as Usher, TLC, and Toni Braxton.

Warfield's talent was recognized early on. He won a national design competition for the American Can Co. while still in high school. The St. Louis native went on to attend Washington University's School of Art. Two years after graduation, he landed a position as head designer for Tommy Boy Records' clothing line. Working for the New York-based label allowed Warfield, who is known to his clients simply as D.L., to take on freelance projects with Bad Boy Records and Uptown Records.

After building a solid reputation in the industry and making several contacts, Warfield later accepted a job as creative director of LaFace Records, where he worked with the Grammy Award-winning group Outkast and was voted employee of the year by L.A. Reid. "That was like my Heisman," says Warfield, 35.

When L.A. Reid joined Arista Records in 2000, Warfield was left with a tough decision. …

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