Magazine article American Banker

From the Editors

Magazine article American Banker

From the Editors

Article excerpt

We are pleased to present this special report on the 2004 American Banker/Gallup Consumer Survey.

For 13 years we have collaborated with the Gallup Organization on this nationwide poll of attitudes toward the financial services industry.

The good news for banks this year includes the finding that they're still the most trusted financial services companies. The bad news includes the gains their rivals keep making by that measure. Find out more in a story on page 6.

More bad news for banks: Close to 30% of respondents said that they thought a bank had violated their financial privacy. That is the most since the question was first asked, three years ago. You'll find out more in a story on page 8.

On the plus side, on page 12 you'll find out how after four years of steady decline, faith in the health of the financial system has strengthened.

More positives: Online bill payment is surging, and consumer satisfaction with online banking services is the highest ever. On page 14 you'll find out why the experts think this is happening.

We also asked some new questions this year. Are banks regulated too much, too little, or just enough? You'll see the results on page 17. What do Americans think about overseas outsourcing? (Hint: It's not good.) Turn to page 18 for more details and what could change public opinion on this hot-button topic.

The editors of American Banker hope you'll find this year's survey report useful. As always, we welcome your comments and feedback


The Gallup Organization conducted the survey by telephone between April 5 and May 7 - using random-digit dialing - with 1,000 heads of households throughout the United States. …

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