Magazine article Marketing

Marketing Mix: We'll Call You - Tripleprint

Magazine article Marketing

Marketing Mix: We'll Call You - Tripleprint

Article excerpt

We rang the film processor to see how it would react to getting an eyeful if we sent off a memento of our nudist holiday.

Tripleprint: Good afternoon, Tripleprint, how may I help you?

Mktg: I'm going on a nudist holiday and I'm uncomfortable about the idea of going into a shop afterwards to get my photos developed. Can I post my film off to you?

Tripleprint: Yes. If they're straight-forward nudist colony photos, there's no problem. If they are more sexually explicit, you'll get the negatives back, but not the photos.

Mktg: What exactly do you mean by sexually explicit?
Tripleprint: Anything that's sexual.
Mktg: What counts as sexual then?
Tripleprint: (laughs) Literally, sex.

Tripleprint: (laughs) Oh yes. It's only a problem if there's any sexual play.

Mktg: Well, I don't know what these nudist camps are like because I've never been to one, but my boyfriend is really into them.

Tripleprint: Basically, you can't have close-ups of any genitalia.

Mktg: So if there's just one close-up, you don't get any pictures back?

Tripleprint: You won't get that one picture, but you will get the negative and all the other photos.

Mktg: Who develops them - you're not part of a high-street shop, are you? …

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