Magazine article Black Issues in Higher Education

Survey Unveils High-Tech Ownership Profile of American College Students: Ninety Percent of Students Own Computers

Magazine article Black Issues in Higher Education

Survey Unveils High-Tech Ownership Profile of American College Students: Ninety Percent of Students Own Computers

Article excerpt

NEW YORK

A national market survey, the 360 Youth College Explorer Study, reveals that 90 percent of American college students own their own computers and 65 percent have access to broadband Internet connections. The recently released survey findings unveiled the spending and high-tech ownership profile of American college students.

Estimates showed that students exercise $122 billion in spending power, including $24 billion in disctetionary spending, according to the study. The 360 Youth College Explorer Study was conducted by the New York-based Alloy Inc. and examined college students--aged 18 to 24 years, from two-year and four-year colleges and who attend part or full-time.

The results reveal students to be the leading consumers of digital technology, with 13 percent regarding themselves early adopters of emerging devices and gadgets. Other findings report that among students, 62 percent own a stereo; 77 percent have a cell phone: 77 percent own a printer, 84 percent have a television; and 86 percent own a calculator. …

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