Magazine article ADWEEK

Euro Outpost to Industry: 'We're Retail ... Period'; 4D Retail Remakes Itself in Effort to Raise New-Biz Sights

Magazine article ADWEEK

Euro Outpost to Industry: 'We're Retail ... Period'; 4D Retail Remakes Itself in Effort to Raise New-Biz Sights

Article excerpt

DALLAS First it was the Forbes Group. After that, Brann Dallas. Then it was part of Havas' Arnold Group before being moved into the Euro RSCG network in 2003. Now, with a new management team in place, the shop most recently known as Euro RSCG 4D Retail is changing its name once again and honing its message in an effort to boost its new-business capabilities.

As part of the repositioning, the 13-year-old shop--now known as Euro Retail--has created a new tagline intended to clarify its specialty: "We're retail ... period."

"It's truth in advertising," said Michael Johnson, chief marketing officer at the Plano, Texas, agency, which has approximately 200 employees and gears its services toward retail chains that seek customized marketing data. "We'll be putting our new signs up in a couple of weeks."

Johnson, 49, formerly a vp, management supervisor at Grey in New York, joined Euro Retail in January after Patrick Furey, ex-president of Rapp Collins in Minneapolis, was named CEO of the agency, whose clients include Pizza Hut, Rent-A-Centre and Visa. Since then, four other senior managers have been added: Trent Humphries, vp of business development; Tony Passarello, vp of retail solutions; Alan Bergman, insight and data director; and Christina Clarke, account director.

While Johnson and Furey, 49, come from agency backgrounds, others cut their teeth on the client side. Clarke, 29, arrived six months ago from Pizza Hut, and Passarello, 52, has served as CMO for companies such as Palm Beach Tan and Popeyes Famous Fried Chicken. …

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