Magazine article Marketing

Marketing Mix: We'll Call You - Pret A Manger

Magazine article Marketing

Marketing Mix: We'll Call You - Pret A Manger

Article excerpt

We rang the sandwich chain to see how it would digest the fact that our friend found a bug in his lunch.

Pret Hello, Pret A Manger.

Mktg Is that customer services?

Pret Yes it is.

Mktg I go to Pret most lunchtimes, but I'm a bit alarmed because one of my friends found a millipede in his Pret sandwich.

Pret A what? (call-handler is French).

Mktg A millipede. Those little insects with lots of legs.

Pret Oh yes, I know.

Mktg I'm a bit worried about how often that happens and whether you have anybody checking for insects?

Pret Of course we do. Those kind of insects come from the salads as we don't use any - erm, what do you call that ...?

Mktg Fertilisers?

Pret Yes, or anything like that. The salad is pre-washed before it comes to us.

Mktg By a machine or a person?

Pret The pre-wash is by a machine, but the second wash is carried out by hand. It's probably a one-off, but it can happen.

Mktg It's just that I'm a Buddhist and I'd hate to eat a millipede by mistake as my friend nearly did. He called me as soon as it happened as he knows that I often eat at Pret. What do you think the risks are?

Pret It doesn't happen often. …

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