Magazine article Marketing

Toshiba Slams 'Misleading' Launch

Magazine article Marketing

Toshiba Slams 'Misleading' Launch

Article excerpt

Japanese electronics firm Toshiba has accused European brands like Philips of "misleading" consumers by launching widescreen television without software.

The charge was made at Toshiba's trade show where the firm went to great lengths to set up a widescreen TV showing the system in the worst possible light.

Toshiba marketing director Mark Todd says the demo was a fair representation of what Philips and Ferguson were asking consumers to pay up to [BRITISH POUNDS]3500 for.

"Without widescreen software these TV sets are a waste of money," says Todd.

Widescreen sets would either to show conventional 4:3 broadcasts (so called because of the ratio of width to height) with black lines alongside the picture or else enlarge them and lose the top and bottom of the image.

"We actually told Japan that we didn't want these sets this year," claims Todd. "We're not promising something we can't deliver- that's misleading the consumer."

A Philips spokesman says that he doesn't want to get involved in a slanging match but adds that "Todd is out on a limb". …

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