Magazine article Marketing

McDonald's Is Top of the Newcomers While Essex Man Revs Up the Chart

Magazine article Marketing

McDonald's Is Top of the Newcomers While Essex Man Revs Up the Chart

Article excerpt

Not only is there a difference at McDonald's, this week's highest new entrant with its EuroDisney promotion, there is a difference throughout our chart with 18 new entrants. McDonald's has mounted one of the more successful promotions of this type and has reached 740 in our sample.

The Procter & Gamble brand Wash & 60 is in third place with 690 and goes back to the locker room for a tried and trusted formula. All-in-one products and several soap and detergent-based markets are really beginning to become significant players. It is interesting that here the efficacy and quality reassurance provided by Sassoon is important to establishing this brand.

Essex Man is reborn in the latest commercial for the Ford XB3l. This time Ford is dusting down the car and its driver and transporting them to Philadelphia - location of Essex Man's favourite film, Rocky. It is looking for old Lacoste shirts, pale blue trousers and shoes with gold buckles for the next advertisement. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.