Magazine article Information Today

Cambridge Scientific Scores PR Coup

Magazine article Information Today

Cambridge Scientific Scores PR Coup

Article excerpt

It is rare that the general press pays much attention to the information industry and its products and services. We all say that it is important for the public to be aware of what we have to offer, but we struggle for ways to make our case known to the "man on the street."

In this context, Cambridge Scientific Abstracts, achieved something of a public relations triumph when no less than the Washington Post ran a story in its June 22nd issue about Cambridge's product line of CD-ROM titles, known, of course, as Compact Cambridge. The story, entitled "Cambridge Scientific, Scanning the Globe," focuses on a number of Cambridge's export successes.

In particular, the Washington Post story picks up on Cambridge's participation in Envirotech 1992, the trade show in Sao Paulo, Brazil, which ran in parallel with the Earth Summit in Rio de Janeiro. Cambridge Scientific, which is headquartered in Bethesda, Maryland, exhibited its Pollution & Toxicology (PolTox) and its Aquatic Sciences and Fisheries CD-ROM titles at the show and reportedly attracted a great deal of interest. …

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