Magazine article Marketing

Rubython Launches Business Age

Magazine article Marketing

Rubython Launches Business Age

Article excerpt

Tom Rubython, former editor of the defunct Management Week, has relaunched the magazine as a monthly under a new name.

Rubython has recruited 171 former readers of Management Week, which closed last December, to back the new title - Business Age with 900,000. But Rubython retains management control and will be both editor and publisher.

None of the shareholders are on the board, a fact that Rubython believes will make Business Age succeed where its predecessor failed. "Management Week went down because the shareholders fell out," says Rubython. "That won't happen this time."

The magazine itself is aimed at directors and senior managers and claims on its cover to have a circulation of 100,000 copies. At the moment the monthly business magazine market is dominated by Management Today (owned by Haymarket, publisher of Marketing) and The Director. Both operate via controlled circulation lists with a limited number of paid-for copies. …

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