Magazine article USA TODAY

All Hail Hasbro!

Magazine article USA TODAY

All Hail Hasbro!

Article excerpt

Prompted by the runaway success of VideoNow--the first-ever kid-friendly portable, personable video player, Hasbro, Inc., Pawtucket, R.I., has taken it up a notch with VideoNow Color ($75). It offers the hottest names in children's entertainment, featuring popular titles from Nickelodeon, including "SpongeBob SquarePants," "The Amanda Show" "Fairly Odd Parents," and "Jimmy Neutron," as well as new episodes from Fox's "American Idol," TLC's "Trading Spaces" and ABC's "America's Funniest Home Videos" (what, no CBS and "Joan of Arcadia"?). Video discs run $8.99 a piece while a three-pack fetches $16.99.

Continuing on the personal player theme, Hasbro has Play It Now ($29.99), a StyliSh, pecker-size portable unit that is especially popular with teenagers. It can record 30 minutes of music digitally--and allows users to play six classic arcade-style games while they listen to their recordings. It comes with a removable belt clip and earbuds.

For those with younger children, The Incredible Mr. Incredible's real-feel skin and voice capabilities will make it seem like there's a genuine crime fighter right in your home--all for $24. …

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