Magazine article Marketing

Adwatch: NSPCC - 'Ventriloquist'

Magazine article Marketing

Adwatch: NSPCC - 'Ventriloquist'

Article excerpt

The mission of the NSPCC's 'Full stop' campaign is to enable every child who is at risk to seek help to end their suffering. Astonishingly, there are more than 32,000 children in the UK seriously at risk of abuse or cruelty and who desperately need someone to help.

This ad, part of a multimedia campaign to promote the 'Full stop' message, drives home the hard-hitting message that every child needs someone to turn to. It does so in a grittier, more disturbing and visually arresting manner than many charity ads have tried of late.

With competition for donations intensifying, it is imperative that charities create the greatest impact possible on potential donors. Saatchi & Saatchi has achieved that in this ad, which gives you the creeps, leaves you cold and makes you feel you should be doing more for society - exactly the desired effect.

For those who haven't seen this ad - if you have seen it, you will remember it with crystal clarity - it centres on a man with a ventriloquist's dummy.

The ad poignantly highlights the control that abusers exercise over their victims, illustrated further by the man talking for the dummy and moving his lips (rather than the dummy's) while he does so. …

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