Magazine article Management Today

Admired for Their Character

Magazine article Management Today

Admired for Their Character

Article excerpt

Tesco's cut-throat methods are not in keeping with the concerned Noughties.

The turn of another year signals it's time for Britain's Most Admired Company Awards, and this year marks their 10th anniversary in MT. It's intriguing that both the winner, Cadbury Schweppes, and the second-placed company, Unilever, have been through very tricky times over the past 12 months. Cadbury has been hit not only by white-hot competition but also by rising concerns about obesity.

Unilever's brands are under assault from all sides and are not delivering promised growth at the moment. But these two companies are real stayers and are hugely Admired for their ability to dig in and weather the storms.

Cadbury has very rarely been out of the top 10 over the past decade of the survey and took overall Most Admired title in 1995 - as our additional retrospective article shows.

It won't escape anyone's notice that the apparently unassailable Tesco has dropped down to fourth place, reined back by a poor CSR score. If, like me, you read Joanna Blythman's book Shopped: The Shocking Truth About British Supermarkets, then this might not surprise you. The buying and operating methods used by supermarkets - and Tesco is not alone in this - are cut-throat and not in keeping with the concerned-corporate Noughties.

From the toast of British business to the toast smouldering at the bottom of the list: spare a thought for the unfortunate Vedanta Resources, the Indian mining group with a London listing, which came 220th and last in the rankings with a score of 22. …

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