Magazine article Marketing

Big Mac Keeps Burger King at Bay While Sega Zaps Rivals on TV

Magazine article Marketing

Big Mac Keeps Burger King at Bay While Sega Zaps Rivals on TV

Article excerpt

Unchanged at the top, this week's highest entry is McDonald's with 62% recall. It keeps Burger King firmly in second place with 43%. This chain, which is operated in this country by GrandMet, has been increasing its effort recently despite management upheavals. McDonald's remains consistent and maintains an edge, Burger King is still looking for one.

They are all at it now - intent on making us into a nation of instant tea lovers. Didn't they realize though that tea is already instant, especially if it is made with a tea bag? Brooke Bond's PG brand has been used for its launch of tea granules and is recalled by 57% of our sample.

Sega, the market leader in the computer games console market, has been on air with a new TV commercial recently. It also successfully sponsored the ITV coverage of the European Football Championships, a bit like Sony did for the Rugby World Cup. Adwatch has picked up its TV presence with a recall of 62% among the younger end of our sample. …

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