Magazine article International Trade Forum

5th World Conference of Trade Promotion Organizations: Trade Promotion Organizations Will Debate Their Role in Maximizing Their Country's or Region's Competitive Advantage through Innovation, at Their Biannual Meeting (Malta, 1-2 October 2004)

Magazine article International Trade Forum

5th World Conference of Trade Promotion Organizations: Trade Promotion Organizations Will Debate Their Role in Maximizing Their Country's or Region's Competitive Advantage through Innovation, at Their Biannual Meeting (Malta, 1-2 October 2004)

Article excerpt

ITC and Malta Enterprise will jointly host the 5th World Conference of Trade Promotion Organizations (TPOs) in Valletta, Malta.

Organized by TPOs for TPOs, the Conference is a forum for networking, exchanging experiences and developing new ideas in the field of trade promotion. In a challenging global trade environment, the theme of the Conference this year is "The Future of TPOs--Innovation for Competitive Advantage".

All national and regional organizations responsible for promoting trade and helping firms export successfully are invited. Topics on the agenda are:

* Combining trade and investment promotion--challenges, opportunities and pitfalls

* Client-centered trade promotion organizations--fact or fiction?

* Can TPO performance really be measured?--innovative ways of measuring impact and performance

* Moving from workforce management to workforce optimization--people: a forgotten resource of TPOs?

* Innovation for competitive advantage--thinking outside the box

* Coping with budget cutbacks--innovative revenue generation strategies for TPOs

* Managing TPOs as a business--new ways of maximizing shareholder value

* The future of trade promotion organizations--innovate or bust. …

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