Magazine article Management Review

Technology Shock

Magazine article Management Review

Technology Shock

Article excerpt

Whoever controls the information technology in this world controls the world's economy," Konrad Seitz, head of the Policy Planning Staff in Germany's Foreign Office told the First Global Forum on the Business Implications of Technology, sponsored jointly last June in Boston by the American Management Association/ International and Decision Resources. It is information technology that has mandated the change from regional and national markets to a truly global market, Seitz said. Because managing these technologies requires increased cooperation between business and government, he said, competition will no longer be just between companies, but between national social, economic and cultural systems.

Arno Penzias, vice president of research at AT&T Bell Laboratories, told the conference that the technologies that will emerge in the next few years will offer three promises: ease of use, independence of location and trustability. Research areas that deserve our particular attention, the Nobel Prize winner said, include the following:

1. MULTIMEDIA NETWORKING

Telecommunications is moving beyond voice and data to encompass information via all media.

2. MANUFACTURING

We need to develop better ways to fulfill increasingly sophisticated human needs.

3. SYSTEMS INTEGRATION

Computer networks have been available for some time, but Penzias believes that truly integrated systems have yet to develop.

4.. INFORMATION CAPTURE, ADAPTATION AND PRESENTATION

In the future, machines will deliver information to humans through increasingly natural interfaces. …

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