Magazine article ADWEEK

Hive Signs Barti as ACD

Magazine article ADWEEK

Hive Signs Barti as ACD

Article excerpt

SAN FRANCISCO A native Texan who studied design in Paris and advertising at the Portfolio Center in Atlanta, Melanie Barri always had her heart in San Francisco, which she saw as a creative hot spot. She moved there to launch her ad career, and now, 11 years later, her latest gig is at independent Hive, as associate creative director.

"I keep thinking someone will tell me I have to leave," Barti .joked. "I really love San Francisco."

Barti, 38, an alumnus of Omnicom Group's Goodby, Silverstein & Partners and independent Butler, Shine, Stern & Partners, has most recently been freelancing for shops including Hive. An art director by training, she will work in collaboration with founder DeeAnn Budney and creative director David Knox at Hive, a small shop with only a handful of employees that works with numerous freelancers.

Hive is coming off a good year, having picked up accounts including Gymboree, Salmon Bay Expositions and Les Concierges without reviews. …

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