Magazine article Marketing

Better Bred Bread Kingsmill Rises as Ford Zooms in at the Top

Magazine article Marketing

Better Bred Bread Kingsmill Rises as Ford Zooms in at the Top

Article excerpt

Ford makes it to the top slot in the Adwatch prompted chart this week. The week of the August registrations has been eagerly awaited by the motor industry still bumping along the bottom of the recession. While the Government will be looking for green shoots or any other kind of foliage under the bonnets of these vehicles, moves are afoot to relieve us of this artificial peak in car sales. Suggested is a registration system more akin to Continental Europe and based around place of registration. Thus preventing foreign manufacturers gearing their production cycles advantageously to the UK market.

Kingsmill Bread, the success story of the decade in the bread market, sticks to its guns and its butlers with 55% recall of its commercial. Having set about the domination of the white bread market. Kingsmill is poised to enter the brown. Its aim to replace Hovis as the UK's best loved bread brand. To do this it must attack Hovis's "goodness" image. …

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