Magazine article ADWEEK

15 Minutes and Counting: Danny Kastner Hopes Getting Fired Was Just the Beginning

Magazine article ADWEEK

15 Minutes and Counting: Danny Kastner Hopes Getting Fired Was Just the Beginning

Article excerpt

After getting canned on The Apprentice, Danny Kastner wrote a song called "15 Minutes of Fame." "Who is that knockin' at your door?/Oh my lord, it must be them, the paparazzi/Who else could it possibly be?" he sings. It's pure Kastner: a clueless yet charming mix of serf-love and serf-promotion, tempered by hippyish earnestness. It's almost worth visiting Kastner.com just to hear it.

It's clear that the CEO of POPstick, an Internet marketing firm, doesn't hold a grudge. "I'll never make an excuse for the way they edited me," he told us last week. "I think people saw that I'm a genuine and caring and personable individual, and that's the real me--no matter how quirky they made me look. Besides, anyone who watches The Apprentice and draws conclusions about a person's overall business savvy is in a bit of a dreamland."

Of course, he wishes he could have lasted longer--"If we had won that last task, my equity with the Donald would have risen," he says. …

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